4 mistake companies make on their online marketing strategy
Some companies have success on the internet: they are constantly acquiring new prospects and doubling their sales each month. Others, on the other hand, experience every difficulty in the world in disposing of the least product, and even in selling a low cost solution. How do the former do? They do not make mistakes that the latter simply make …
I will be sincere with you. You are a bankrupt company if you think that having a website will bring you customers. You have a cursed business if you think that abusive and intrusive ads will be your holy grail to acquire prospects and sell your solutions.
The truth is that times have changed. Customers have become masters. They are no longer ignorant children who succumbed to your shenanigans. In 2017, to succeed on the web, it will be necessary to review your strategy on the web. You have to act differently.
It is to avoid a brutal failure that I am giving you today these 4 errors that you make daily.
Take all the time you need to read them. Learn from them. And if you have any questions, feel free to ask them and I will reply.
MISTAKE # 1: YOU DO NOT HAVE BLOG
It’s always amazing to see companies that do not have a blog in 2017. It’s a heresy. In this case, your only opportunities to increase traffic to your site and attract new customers will cost you thousands of euros each month! And my little finger tells me that you’re in dire need of this big budget, do not you?
Did you know that blogging companies have 67% more prospects than those who do not? This has its advantages. It is no longer a luxury, but a channel for the promotion and acquisition of customers. But many things have already been said about the benefits of blogging, I will not take them back here.
See articles for more informations : http://www.brand-influence.com/digital-marketing/importance-seo-optimized-blog/
MISTAKE # 2: YOU DO NOT PUBLISH WITH REGULARITY
When I chat with customers, I usually find that they have a blog that is not updated on a regular basis. It’s almost worse than not having a blog at all.
This is a fact you have already experienced on your side surely.
You have a blog with a nice design and functional, but your last article dates back to 6 months!
Imagine the negative perception of your potential clients when they discover that your blog is a ghost town. Do you really want to be perceived as a lazy business?
For that is how you will be judged: an enterprise incapable of taking care of it.
So you have to take the resolution to publish at least once a week.
MISTAKE # 3: YOU DO NOT WRITE THE TYPE OF CONTENT YOUR READERS NEED
One of the most dangerous sins in blogging is to write worthless content for your audience.
We see it all the time. You are too focused on referencing or selling, selling and always selling! It’s normal. That pays the bills.
Just ask any content manager, and he will tell you that writing a blog article requires a clear understanding of the needs and expectations of internet surfers.
Keeping a blog is therefore not playing lotto.
You have to study your audience, analyze what interests you, understand your motivations.
If you do not know where to start, take a look at your competitors blog.
Study the articles that are most read, commented and shared. See how you can learn from it.
Do not forget that the blog does not focus on you. No. It focuses on your audience, your sorrows, your anxieties.
MISTAKE # 4: YOU DO NOT PROMOTE YOUR CONTENT
Writing and publishing his article while waiting for readers to discover it on its own is a huge mistake. Why ? Here are two reasons:
Reason 1: Referring an article in two days is not given. SEO takes some time. That’s why waiting for your readers to discover your content on Google is a mess.
Reason 2: You are competing with other bloggers and other companies. By the time you publish your article, more than 1,000 similar articles are already published. Sometimes they will even be better. How do you hope to be read in such a context?
What you need to do is give yourself the means to your ambition. Take the lead. To do this, here are some tips:
Send a newsletter containing the link of your article to your subscribers. If you have 367 registered on your email list, you are sure to have at least 150 readings of your article;
Send a nice email to bloggers and influencers of your theme. It’s crazy to see how people are afraid to approach others. Not everyone is necessarily your opponent on the internet. So, contact some and ask them nicely to tweeter your article can take you to the top;
Publish your article on Twitter;
Share your article on LinkedIn and ask your colleagues or collaborators to do the same; you could even do this automatically using a platform like Spitche.
Make an advertisement on Facebook to sponsor your article. With 2 euros a day, hundreds of people will easily take notice of your content on your Facebook.
Have an ambassador strategy : They will promote your content on their own social media and reach a target that is similar to their profile, so for you it’s potential customers just right in the corner. The plus is that they make the job for you by referring your services to their network so people do not see it’s you behind the message.
To succeed in your marketing on the web, it is not necessarily to have the best product or the best solution.
You know, sell and differentiate yourself are ingredients to succeed.
You are an ambitious company, so act as such.
Stop today from making these mistakes that kill your business and take a new boost with an attractive marketing that will truly grow your business.