How to create content for the “Millennials”? Speak the Digital Native!
Born after the year 2000, they have the super power of being born and growing up with the Internet. If the Millennials are the target of your Content Marketing strategy, here are some tips for learning to speak digital-native …
#1 CREATE “SCROLLABLE” CONTENT ON SMARTPHONE
Make no mistake, Millennials does not mean more cool or less demanding, it’s just the opposite.
Accustomed to speed, fast content, they consume content at the speed of lightning. To satisfy them, we will have to set the bar high. It’s true in any writing, it’s even more if you target digital-natives: structure your subject!
Who says Millennials says Smartphone, your content should be broken down into several ideas that stand out. In other words, the most important information must be visible at the first scroll, in less than a minute.
WRITE ATTRACTIVE AND RELEVANT HEADINGS
Speed, yes, precipitation, no. Your content must be clear and concise, but it must not be irrelevant!
Digital-natives are used to being inundated with information, and they quickly find something of interest.
You thought to aim for an easy target? It’s missed!
To add value to your readers who have access to billions of different sites, stand out.
Hang on their eyes with licked headings, consistent with the content of your subparts, which make you want to linger a little more on reading your article!
BEWARE OF FALSE PROMISES!
A Millennial has no time to lose. Beware if the promises of your titles or subtitles are not kept … You must earn the time your reader gives you, do not leave anything to chance.
The title is catchy?
Make the content even more, do a real research job, bring your personal expertise.
Subtitles stir up the suspense? Your remarks should deserve the excitement, give information that your reader will not find anywhere else, do not make him regret having done you the honor of his interest.
DO NOT FALL IN THE CARICATURE
After these few basic tips, let’s get into shape.
Yes, digital-natives are “young” (since they are at most 18 years of age).
No, that does not mean that they should be addressed to them as to children. In terms of digital, they certainly know more than you, so avoid the paternalistic tone or the professorial discourse!
Do not try to imitate their codes either by repeating the expressions heard in front of high schools.
Be aware of trends, keep abreast of trendy words, viral phenomena, what buzz … but without doing too much.
Manoeuver humour subtly, do not force, at the risk of falling into the caricature of the old man who tries to talk to young people (dramatic for a brand image!)
THE VISUAL TO COMPLETE THE WORDS
The Millennial generation is also the generation of the visual.
Feel free to illustrate your comments with images, infographics, videos.
The more rich your content is, the more value it will bring to your reader.
In summary, make sure your speech is understood in less than a minute, and that it is sufficiently expanded to stay in the mind of your target!