How to generate more sales on social networks?
With more than 2 billion internet users active on social networks worldwide, the presence of brands and companies on these networks has become essential if not mandatory.
Loyalty to your customers, increased visibility, a more human image of your company, shared advice, direct feedback on your products and services … all the advantages of having a professional account on Facebook, Twitter, Instagram or Pinterest.
Social media can also sell your products directly with one click.
But do you know how to sell?
Do you know the techniques to put in place to generate more and more sales on your social media?
Spitche explains how to increase sales of your products and services on your networks!
How to sell more on your social networks?
Check your profile and your business information
Your profile is often the first thing your visitors consult to keep abreast of what you are proposing.
It is sort of your introduction or if you prefer, your showcase.
Your business information must be properly completed so that your prospects do not have to search for your phone number, your website or any other contact information for two hours.
Whether you are on Facebook, Twitter, Instagram or another social network, your profile reflects your company and you are strongly advised to pamper it a bit to get attention.
Complete and accurate information, opening hours, website, products and services offered for sale … the more detailed your information, the more chances you will have to be contacted and increase your turnover!
Make direct links to your products and services
To optimize your online sales, you can opt for creating a landing page or landing page from a Facebook ad, for example. This specific web page created to highlight a specific product allows the user to know a little more about it.
This page may be promotional only for the purpose of converting your web traffic into a prospect or may be “reference”, created for the purpose of informing the user. Once this page is created, all you have to do is promote it on your social networks!
Invest in targeted ads
Paid social media ads allow companies to improve brand awareness and promote their products. Place of residence, age group, sex, centers of interest … When they are correctly targeted, advertisements on Facebook or Instagram to name a few, are particularly effective. Do you want to put one before a particular product? You set up a commercial operation in February?
Create an ad according to your budget and see what happens over a period of time! Feel free to vary the formats to get attention like, for example, creating a Facebook video advertisement.
Create or use a trend hashtag related to your values
I do not teach you anything, hashtags have become more and more popular and not only because they allow you to better target your searches … On Twitter or Instagram, many companies have understood that using a trend hashtag in their communication their permission :
to relay a message to gain visibility
To attract your readers, the idea is obviously not to speak only of your brand, on the contrary. Why not create a hashtag that reflects your values? Who integrates your state of mind? Inventing a light and ironic hashtag will increase your visibility, traffic and humanize your brand.
Integrate an online store to your professional page
On Facebook, it is now possible to add a shop tab to your page and recreate your ecommerce website directly on Facebook. The idea is simple: to allow Internet users to know your products, their characteristics, their prices and thus send them back directly to your website to proceed with the purchase.
Customize as you see it, this shop allows you to make your products and services directly visible on the social network and in fact, encourage your future sales!
Encourage quality content on your social media
Today, Internet users expect brands to be surprising; they appreciate more and more the sincerity of these through the quality of their content. On social networks where information travels at high speed, the social partners seek originality in both written content through professional and attractive photos and videos.
Through a blog integrated to your website, do not hesitate to share your stories, your expertise with your readers so as to provoke interaction or debate through quality content. This editorial content can feed your social networks and generate commitment. Finally, readers curious to read your content will go to your blog and stop, ideally, on your products at the end of an article.