10 ideas to engage your fans on Facebook
It’s no secret to any community manager.
Managing a presence on social networks is time-consuming and can quickly become complicated.
After all, you must constantly publish to stay in the minds of your (very) dear fans.
They did not follow you for nothing.
At first, it’s very funny. We find ideas quite easily and we are very excited to publish our next post:
It does not matter.
Everything is fine in the best of all worlds.
It’s easy social networks.
And then, one day, you run out of ideas. What are you going to be able to publish again?
You do some research, but you can not find anything.
The night brings advice so you wait the next day to publish your next wonder.
Unfortunately, you still have no ideas.
You know what ?
It does not matter !
We experienced the same thing.
We published articles from our blog indefinitely on our Facebook page.
Some statistics here and there and infographics, but it was too monotonous.
The number of interactions was counted on the fingers of one hand.
I did some research and came across this excellent infographic published on Buffer’s blog.
Specifically, this infographic shares 20 creative ways to share your content on social media.
I found it excellent and used it to animate my personal Facebook Page when we started not knowing what to publish.
I would like to share them with you and of course give you some concrete examples so that you never miss out on ideas for your next social media posts.
The 10 Facebook Publications you’ve been waiting for
Most of the time, when we think about posting a publication on Facebook, we think about this:
Post a link and a description (not always interesting).
When I see that this post has only collected 2 mentions I like while the Facebook page of the magazine Strategies.fr has more than 130,000 fans, I ask myself a few questions.
I do not say that to criticize but sincerely there is better to do when more than 100,000 people follow you.
It’s sad but many companies still see social networks as big megaphones to push their content.
Times have changed and it is not Mark Zuckerberg who will tell us the opposite.
Social networks are not (and will never become) traditional media like television.
Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc. These networks all work in the same way: thanks to interactions between users.
If everyone becomes passive and starts clicking on links, there will be a problem.
This is one of the reasons that led Mark Zuckerberg to update Facebook’s algorithm. It turns out that watching a video passively is not good for our well-being (according to studies).
This is the reason he gives and we can not give him totally wrong.
Watching a video or reading an article is still a passive experience (so it does not create or interact very much). Would you spend your time on a social network where nobody comments or gives his opinion?
Probably not and Facebook knows it very well.
I suggest you do the opposite of what you’ve always been told: publish primarily for your fans (and not for yourself).
Each publication must now bring value to those who have made the effort to follow your Page. This value can be:
An opportunity to give your opinion;
It’s a bit bad news because you will not be able to (or more) post a link every day or just a quote.
It does not work any more.
In addition, you may scratch your engagement rate and the reach of your Facebook posts may suffer.
What should publish then?
Here are some ideas to help you find yourself in the jungle of social networks …
1) Turn a blog article into a video
I told you to avoid posting links to your website or blog.
I found that what’s working now is to pick up the key points of a blog post and make it an animated video:
Teaser of the article;
Video a little longer with details.
The teaser consists of taking over the different parts of your article and making it an animated video with images or video clips.
You can then post a link to your blog post in the comments or description.
This is a more interesting way of doing than simply posting the link for your article.
Even watching the video, you will learn something from people who watch it.
The other way is to resume the content of the article in condensed form and present it in a video composed mainly of text.
The video will be longer and this time you will not even need to link to the article.
To create this type of video, I recommend 2 necessary software that I tested and approved:
Lumen5 is available for free (but limited) and the paid version is more expensive than Animoto.
I recommend Animoto because it is more complete and a little cheaper.
Some tips if you decide to create this type of videos:
Make short videos (max 60 seconds).
Attract attention for the first 3 seconds, otherwise the user will skip to the next publication in his news feed.
Go straight to the message and turn your video as a little story (when you can).
Favor the square format. The square format takes up 78% more room in the mobile news feed than desktop. So you have all the attention of the person.
2) Create a how-to video
The “how-to” videos are ideal if you have some particular expertise that you can show to your target audience.
Everyone wants to learn new things.
Most of the time, we prefer to watch a video rather than read a long article.
A video is simply easier to consume than an article, so enjoy it.
It’s up to you to see if you want to pick up an article you’ve written and reproduce it totally on video or choose to create a brand new content.
Typically, a “how-to” video will be divided into several parts.
Each part presents a different point. For example, if the subject of your video is “how to start meditation”, you could divide your video into several parts:
Part 1: Find the right moment;
Part 2: Creating the right environment
Part 3: Choose your posture;
If you decide to produce this type of video, consider using subtitles or annotations because 85% of videos on Facebook are played without sound.
Your video must be able to be understood without sound.
This requires additional work but it is the best way to increase the viewing time of your video.
As for the equipment, you do not need to spend 1000 € to start making video.
A smartphone is enough to film.
You will also need a tripod, microphone, and video editing software if you choose not to delegate this task.
In a future article, I’ll talk about best practices for creating impact videos for social networks.
3) Make a survey
Polls are one of the best ways to engage your audience and involve them in decision-making that may affect them.
They are also excellent for commenting on a news or asking for an opinion.
You can do it in 2 ways.
The first way is to use the “reactions”.
For the New Year, EF used it to ask his followers for their New Year’s resolutions.
To create one, it is not very complicated.
You create a collage of 4 photos and you add in each picture the answer (and the corresponding reaction).
This is a little less than before but the advantage is that you can boost the publication so that it touches more people.
The (big) disadvantage is that doing polls with feedback is now considered by Facebook as Commitment bait.
Besides, Facebook explains it. Do not use reactions anyhow!
In fact, if you want to use the feedback to create a survey, make sure that each reaction is directly related to the content of your survey.
Otherwise, you encourage people to use them in a different way than their primary purpose: to reflect some emotion.
Do not do it too often (or not at all) if you do not want to be penalized by Facebook.
The other way (quite permissible) to do is to use the new feature built into Facebook to do polls, as easily as in Twitter.
The advantage is that you can easily count the number of votes.
In addition, you can add an image or a GIF for each question.
I really like this new way of probing the audience.
It is very powerful. The only problem is that you can not boost the publication and show it to all your fans.
To create a poll with the new method, just go to the bottom of your publication bar and look for the “create survey” option.
Last possibility it is to use our platform Spitche to turn your customers into micro-influencers who will share your content on social media thanks to a gamification plan.
For ambassadors it’s even easier. They simply sign up once through their Facebook accounts, and from then on enjoy brand rewards for sharing content, with no hassle, friction or complication.
4) Publish user-generated content (UGC)
The UGC is one of the most credible forms of content for businesses.
This is a content published at the base by your users (fans, customers) that you republish on your account, mentioning if possible the person (as far as you have agreed).
It is therefore logical that your fans will have more confidence in this content than another because it was published at the base by one of your customers.
After all, we have more confidence in the recommendations of our friends and family than companies to make a purchase decision.
Publish CGU is very used on Instagram but you can also do it on Facebook.
On Instagram, many brands have adapted this strategy to create brand awareness and increase sales.
Starbucks regularly creates hashtags with which a customer can share his coffee followed by the hashtag in question.
This publication was originally published by the account of “Katlovinglondon”.
Starbucks was able to locate her because the person used the hashtag “SmokedButterscotchLatte” originally defined by Starbucks.
Also note that the content generated by the user .. because you have nothing to do except republish it.
Beforehand, you will need to communicate a hashtag to your customers and give them an incentive (gift, promo code, etc.) that will give them a reason to publish photos with your products on their social accounts.
5) Go Live
I could not do without mentioning it.
Live is without a doubt the most popular and profitable content to be visible without paying.
According to Facebook, users comment 10 times more on live video than pre-recorded videos.
Knowing that the comments are a serious indicator for the Facebook algorithm that your publication is interested in the world, it would not be stupid to get started.
The most common Live on Facebook is the Live Q & A.
Here are some more ideas:
Show the design of a product live;
Give live tutorials / advice;
Create your weekly show (you present a topic and then answer questions)
Offer a guided tour of your company.
We worked hard on the first version and put it through a rigorous beta trial. Our team has taken on board feedback – both positive and negative – to create a platform that really makes a difference to the companies and entrepreneurs that use it.
6) Interview someone
Interviews are also a popular type of content on social media and even more so on YouTube.
It seems that now live interviews work best.
First, because they are more authentic (less prepared than a pre-recorded video).
Then because you can directly involve your fans by asking them for example to stay until the end for a question-and-answer session.
7) Publish a GIF
GIFs are very popular on Twitter but they are also more and more popular on Facebook.
Now it is very easy to publish a GIF on your Page or comment.
You should not deprive yourself to do a little humor on your Page.
Like videos, GIFs automatically launch themselves (auto-play) and stand out more in the news feed than a simple image.
Go to Giphy to find GIFs for your next posts!
8) Share a blog post (more intelligently)
I told you at the beginning of the article that you should avoid posting links to your site.
It’s true but it does not prevent you from publishing one from time to time.
If you do, do it well.
This is where you have to heal your description.
You can quote one or more facts to add intrigue to your article. AdEspresso does it very well:
In this way, each person who reads your description will be able to get an idea of the content of the article and learn something without even reading the entire article (Rule # 1 of social networks: bringing value).
9) Share an infographic
Infographics are a type of content with high viral potential. They transmit in a moment more complex contents in an attractive, explanatory and useful for your audience.
On his blog, Hubspot mentions a study conducted by Massplanner that reports that infographics are 3x more liked and shared than any other type of content on social networks
We used it for one of our blog article and it is one of the most seen from our latest publications:
You can also use it to open a debate.
If like me you do not know how to create infographics, you can simply take a computer graphics already made and mention the person or the company that made it.
Like that, everyone is happy: your fans (because they’ve learned something new) and their creator (because you’re republishing their work).
If you want to create your own infographics, there are online tools like Piktochart or Canva that allow you to do some (but it still takes time and energy).
10) Ask a question or ask for advice
This is my last advice and surely the most important.
Social networks were created to discuss, and what better than asking a question to start a discussion?
It’s strange, but it took me a lot longer to find a concrete example on this point.
I finally found one.
You see that the only purpose of this post is that people comment.
An image attracts more attention than a block of text, so ask your question in the image.
You can also ask for an opinion.
When you think about it, publishing interesting and regular content is not that complicated.
Indeed, it is enough to analyze the contents that work best for you (or your competitors if you start), and produce more often.
This is the idea behind a good content strategy on social networks.
For this reason, I wanted to give you ideas for your next Facebook posts.
It’s up to you to test them and analyze what works best.
If your fans like and comment on the videos you’re filming with your smartphone, do more often and try to improve them.
It’s as simple as that and I hope this article has given you some good ideas for your next content.