Dear MeltinLab Community:
We’re excited to partner with HubSpot for Startups to offer their program designed specifically to help startups grow and scale better, and faster - at a startup-friendly cost! Read on to learn more about the program.
What is the
The workshop took place during MeltinLab edition #9 by Patrick Wind. Austrian Facebook & Instagram Ads Expert with 6 years of experience and over €3,000,000+ of Ad Spend. University Professor of TOP Universities in Barcelona like La Salle, IESE, ESADE,
A lot of businesses underestimate the power of a brand. The main reason is they usually confuse brand with visual identity, look&feel or even just a logo.
Fortunately for companies, a brand is much more than just visuals.
A brand is, together
By Maeva Cifuentes
In 2019, almost every human need or desire has a solution. Want to know the name of a song you heard in a club? There’s an app for that. Want to meet a hot single nearby? There’s an app for
We know that repeat customers are 54% more likely to purchase again, 9x more likely to convert (Smile.io), 5-25x cheaper than a new customer, and they spend 67% more than a new customer (HubSpot). But you’re probably already convinced of
Launching a brand is hard. Once you’ve come up with your great idea, you’re ready to spend a ton of wide-eyed nights and office-bound weekends to get it launched.
Building a solid brand takes a combination of several key elements: finding
If you’re a brand, we bet that your organic reach on Facebook has taken a nosedive. You’ve devised a Facebook marketing strategy, but getting no traction.
You can thank Mark Zuckerberg’s changing Facebook algorithm for that. The decline in organic reach
Long gone are the days of door-to-door sales, where lead generation strategies were nothing but getting someone to purchase your product or service on the spot. The days where a call to action was asking somebody to invite you inside
Regardless of whether your company is B2B or B2C, your marketing strategy should be based on who your target market is.
Content marketing and social media strategies only work when they are deeply researched and written with a specific, thoroughly
Fashionistas, fashion bloggers, and just people who want to be fashionable have one thing in common: they want to stay on top of trends, and follow fashion brands that show them the life they’re looking for.
Social media for today’s fashion
As you probably know, inbound marketing is a form of marketing that attracts the modern buyer to your page by their own initiative. Translation? They’ll be the one looking for you rather than you popping up, rudely interrupting them as
Content marketing should always be done with a purpose.
Some objectives can be:
Ranking on search engines
Establishing authority and credibility in your sector
Educating or entertaining your current customers
Engaging a loyal community
Creating discussion about your brand
We’ve all grown up around traditional advertising methods.
Some of us probably even remember songs from commercials from when we were kids. We personally know someone who could still recite the entire phone number of a mattress store because of its
By Maeva Cifuentes
Hosting an event is one of the most effective marketing tactics around.
31% of marketers agree that there is no better marketing channel.
98% of consumers are more likely to buy a product after they’ve seen it at an event.
Do you ever read the reviews on Tripadvisor before deciding on a restaurant?
How about choosing what film to watch based on a Rotten Tomatoes review?
You’ve just been influenced by somebody else in your decision. The term ‘influencer’ is defined as
Merriam-Webster defines being loyal as being “unswerving in allegiance”.
We think that having a customer that is unswerving in allegiance sounds like something brands would want. But many spend a lot of their budgets on marketing, SEO, Facebook, Google and Instagram advertising, and influencer
Whenever we take a trip somewhere, we almost instinctively check AirBnb for lodging.
While there are tons of other options, AirBnb has managed to do something their competitors haven’t: build a fiercely loyal brand community, thereby becoming the go-to lodging marketplace.
You better watch out, you better not cry.
You better not pout, I’m tellin’ you why.
Christmas Marketing Campaign season is coming to town…
And it’s time for you to make your list AND check it twice. Is your online store ready for
At the start of 2018, Mark Zuckerberg announced that Facebook users would be hearing much less from businesses, brands and media. The algorithm change would make the Facebook News Feed a place that encourages meaningful interactions between people.
Meaningful interactions? Admirable,
What Loyalty Program Will Best For Your ecommerce Business in 2019
Olga always goes to the same baker she’s been going to for years. There’s a second one a bit closer to her house, wit
h better and fresher bread. Why does
How to Use Nano Influencers To Explode Your Black Friday Sale
How to Use Nano Influencers To Explode Your Black Friday Sales
Only one day after families gather to give thanks, shoppers are locked and loaded for the busiest shopping day of
The customer experience is transforming daily, and customer service is one of the most basicrequirements of a successful business and startup. Today customers use social media to communicate with or about brands. The social media manager has become the customer service
Managing your social media is managing your community. By now we all know that social media management is kind of like a gym membership – it’s not enough to just have a profile. You need to show up, every
We are focusing today on the latest updates for each social media platforms.
This month's news is on Facebook, Instagram, LinkedIn and Snapchat.
End of automatic synchronization of tweets sharing
It was time: the social network no longer allows tweets on our account
A recent infographic reveals that 7 out of 10 people play video games. Brands are trying to take advantage of this potential gamer of consumers: more and more people are investing in gamification, a technique that aims to use the
By Maeva Cifuentes
Cris Kristofits, co-founder of the Tell Me More Project and one of Barcelona’s superconnectors, has been networking and connecting people for as long as she can remember. She lives for helping people network better and make meaningful connections at networking
While the impact of traditional advertising is steadily declining, most business executives persist in using their budget on this acquisition channel. Yet, consumers trust their peer recommendations 2 to 3 times more than brand advertising. Is it time to change your
Your next big networking event is coming up. Imagine your elevator pitch could swoon the most obstinate tech investor, your outfit makes James Bond look like a hobo, and you’ve researched every attendee so deeply you know their grandmother’s
And if the influence was no longer measured by the number of subscribers more and more affected by "influence fatigue"?
Reflection on this market certainly booming but especially and fortunately changing.
Influencer marketing budgets have increased by 90% since 2013.
With Fluttr you can: AUTOMATE YOUR CANDIDATE SCREENING PROCESS Use data to make the correct hiring decision. Remove bias from your recruitment and hire real stars.
Their Mission: We believe that when the right people meet, amazing things can happen
Influential and engaging from his sofa, the nano-influencer is the brand's new ally!
Nano-influencers are people who like a brand, a product, a cause, an event, and who talk about them.
They are not paid to do it, they just want
Influence marketing is a big name from which many features and variations result. In order to shed light on this term, massively used (sometimes wrongly), we will look at the different forms it can take.
First, there are three main forms
The virality of content is a curious phenomenon.
Sometimes you write a simple article or you turn a video. You publish it and a few days later, your content triggered hundreds of shares.
Without knowing why, you have created viral content.
In view of the seemingly irremediable decline of display advertising, it is fashionable to evoke influence marketing as a panacea.
But it is often considered strictly theoretically or by far in broad outline. However, if it is extremely effective when
Who are the influencers? The top tail and middle tail influencers, micro influencers and influencers of the future.
They are on everyday social networks and are the preferred partners of brands to promote their products. Let's discover them:
Perfect pillar of
Turned by definition to others, the community manager is creating content for it's fans having an interest in the products, services or universe of a brand.
He therefore communicates with them in a real dialogue. It will take you to
A few days ago, Facebook announced that Instagram has reached one billion active users per month.
#1 Video calls land (finally) on Instagram
Instagram deploys video calls in Direct Mail, as well as a new design for the Explorer tab.
The social network also
If you want to implement a concrete content strategy on social networks, you will need a tool: the editorial calendar. The benefits are many.
It allows you to have a long-term vision of your strategy, to ensure coherence between your
Being able to humanize your e-commerce is one of the qualities of the greatest marketing experts. If we focus on the monitoring of a scenario, the control of every detail, every publication and every keyword, we would surely obtain results,
HitShot is an instant messenger, musical and ephemeral.
Laugh, express, share your feelings in the best way: Say it in music.
Sign up to test the first version here: https://www.hitshot.io/
Speaker: Thomas Ghenassia – CoFounder @Hitshot
This beginning of the year 2018 has been marked by many updates and news regarding social media. And as you know, good management of social networks requires knowledge of new features and updates of algorithms.
It is therefore important to
Born after the year 2000, they have the super power of being born and growing up with the Internet. If the Millennials are the target of your Content Marketing strategy, here are some tips for learning to speak digital-native
Panel Discussion taking place at MeltinLab event on April 11th @UPF Barcelona
During this Panel, our speakers will inspire us by their stories to bring more women in the heart of innovation and business.
Helena Torras – CEO @B-WOM / PARTNER @PAOCAPITAL
It's no secret to any community manager.
Managing a presence on social networks is time-consuming and can quickly become complicated.
After all, you must constantly publish to stay in the minds of your (very) dear fans.
They did not follow you for nothing.
It’s finally time to take a look at the future of social media and experience the power of ambassador marketing. Spitche version 2 is here and it can send your organic engagement sky high!
Our B2B service is designed for savvy
The Social Network where everyone can freely share whatever we want with people nearby: who wants to go to a concert, check out an exhibition, go for run or enjoy a few beers?
Download the app now: https://sharifyapp.com/
Speaker: @ Gemma Prenafeta
Converting your company’s fans into online brand ambassadors has proven to be a highly effective way of increasing organic engagement, and in turn sales. It's not a new revelation that referrals and word of mouth recommendations have enormous positive influence
Forget the flashing billboard on your drive to work; your best marketing opportunities are much easier to reach. Every one of your clients’ recommendations to colleagues, friends, and family carries far more weight than the advertisements they see every day.
Panel Discussion taking place at MeltinLab event on April 11th @UPF Barcelona During this Panel, our speakers will explain us how you can develop your brand thanks to your community: partners/employees/customers/followers and more…
-BRUNO KAUFMANN: FMR. HEAD OF DIGITAL & MEDIA
Community managers are often faced with the ROI question - the good news is, there is plenty of evidence to show that highly engaged, happy communities really do mean more sales.
You’ve seen it everywhere, B2C brands want to build
Video is the most immersive format on Facebook and Instagram
Its use is a requirement for each type of advertiser
The best practices for creating a powerful video are dictated by mobile: capture attention quickly, without sound, and use square or vertical
With the new update of the Facebook algorithm, many are wondering if it is still worth it to have a Facebook Page. After all, the average organic reach of a Facebook Page is well below 5%. This drop in organic
The price of Facebook ads could almost double in 2018. Is this gold acquisition channel drying up? Should I stop your campaigns and switch your ads to another network? Do not panic, we explain here why this increase and what
Not so easy to find a place on Instagram. With 700 million monthly users in 2017, Facebook's little brother is 9th in the global social network rankings. So, to attract subscribers, of course, you have to produce quality content. But
The GDPR is one of the hottest topics of this autumn 2018. And for good reason, it will upset many organizations, and impact all departments, the web, marketing but also IT, because they are all concerned with the processing of
According to the study "Influence 2.0: The Future of Influence Marketing" launched in 2017 by Traackr, 83% of major brand marketers say that building relationships with influencers in their industry is a top priority. Influence marketing, one of the buzzwords
A few days after decreeing the return of friends on the newsfeed (at the expense of pages), Facebook announces a new update of the newsfeed. Facebook will rely on user feedback to favor the media "informative, local and reliable" according
Add animated GIFs to your stories: you may have dreamed about it, Instagram did it. The application announces a partnership with the specialized platform GIPHY, which allows you to add animated stickers to your stories, today.
Insert a GIF into an
On January 11, 2018, Mark Zuckerberg announced a major change to Facebook's algorithm.
The news has had the effect of the bomb among community managers, media and businesses.
Moreover, the action Facebook even lost 4.5% of its value in the stock
We gather on this page all size dimensions of images on social networks. Photo sizes on Facebook, Twitter, Instagram and others have just been updated. You can keep this page as a favorite for easier access to all dimensions of
The year 2017 is now finished, it's time to look forward to the year ahead. What are the trends and priority e-commerce projects in 2018?
E-commerce trends: personalization, customer experience, omnichannel control, artificial intelligence, mobility
After publishing the key figures for 2018, we now focus on digital marketing trends for the year coming.
Mobile influences marketing strategies
The victory of the mobile against the desktop. "The" Mobile Moment "remains one of the highlights of the last few
Bad news for the pages that pollute the newsfeed. Facebook announces that the pages that demand the engagement of users, through voting mechanisms in particular, will be penalized in the coming weeks.
Engagement bait: practices penalized by Facebook
The social network aims
Are you tired of being invisible on social networks?
Do you feel like nobody notices you? That no one is interested in you?
That no one is listening to you?
It's normal. Take a look at these numbers, you will understand
The term "emoji" comes directly from Japan and is generally translated by "emoticon". Since their first appearance several years ago, these smileys used to image an emotion, have literally invaded our daily lives. Embedded in emails, ubiquitous in texting, they
With more than 2 billion internet users active on social networks worldwide, the presence of brands and companies on these networks has become essential if not mandatory.
Loyalty to your customers, increased visibility, a more human image of your company, shared
Today, the Messenger platform moves to version 2.2. And with this version, comes a rather interesting novelty: the Customer Chat plugin to integrate the chat messenger on corporate websites.
As Facebook explains in a post, "people can chat with companies on
1.3 billion users, open rates close to 100% and clickthrough rates 5 to 10 times higher than emailing: Messenger emerges as a new communication channel for businesses.
How to take advantage of Messenger? What are the techniques that work? Which tools
Facebook has just deployed a very interesting test (for brands) that would send messages in bulk through Messenger.
This feature would make it possible to create a message via the Ads Manager, and to send it massively on Messenger, a
The Next Web has made several discoveries on Instagram: the application is currently developing several features, tested on a panel of users. The most interesting is probably the integration of a native "Regram" button, to share the picture or Instagram
Today LinkedIn is more than 500 million members worldwide.
It is the essential professional network mixing more than 150 different sectors of activity.
It represents many opportunities, whether you are a typical user looking for a job or you have a business
Facebook stories have an important update.
The Messenger Day and the Facebook application merge: now Facebook stories will also be visible in Messenger (and vice versa).
Facebook also announces stories for groups and events.
Facebook event and group stories
At the top
When organizing an event, it is very important to keep a lot of people informed.
The usual methods are still strong to communicate such as the creation of a specialized landing page on your website, or the sending of mailing before
Social Selling consists in exploiting social networks to favor the sales of a company and to improve its commercial prospection on the web.
A good Social Selling strategy relies on 6 levers for maximum efficiency.
A good strategy of Social Selling is
Adblocking is going up. From 15.7% of Internet users in the United States in 2014, they are now 26.3% in 2016.
Even users who do not use adblocker seem to have developed a form of advertising blindness, automatically ignoring ads as
According to Adobe Digital Insights $12.8 billion have been spent online in the U.S. during the five-day period from Thanksgiving Day through Cyber Monday,
With more than 730 million euros raised in turnover for the year 2016 in France, Black Friday
Growth Hacking is a form of marketing aimed at rapid growth with a minimum budget.
Like traditional marketing, Growth Hacking attempts to answer the question "How to win customers? ".
The approach is based on customer data control, monitoring and the latest
Artificial intelligence (AI) is the set of processes that can be performed by machines, and if for some it draws science fiction, artificial intelligence can however be integrated into the practices of marketers with the democratization of the use of
A community manager's first mission is to create engagement with his community.
There are different ways to engage your audience on Twitter, starting with the Tweets themselves.
A Tweet well built is more likely to be seen, relayed, clicked
The customer has a power often underestimated by the companies, it is a true promoter of the brand and become more legitimate than some media.
The "evangelist" behavior of the client ambassador is often spontaneous but he generally needs to
On LinkedIn, how do you write qualitative articles that catch the eye and second and third level contacts and connections? Because all content published on LinkedIn is far from equal in audience (that is to say in visits).
Here are the
Starting a start-up is a real challenge, especially when 90% of them fail.
The parameters to be taken into account are numerous, it is necessary to adapt the product to the market, to watch the competition, to define a marketing model,
Between the number of subscribers and commitment statistics, the impact of platforms like Facebook, Twitter or Instagram is undeniable.
Facebook, for example, has an average of 1.28 billion active users every day.
They come from all over the world and
Executives of small companies, you just launched or are here for a while? Are you still very confident that, given your structure, communication and marketing are beyond your reach? Big error! Numerous examples such as Michel and Augustin show that
Instagram is the social network of the moment.
It must be said that Instagram reached the 700 million users a few months ago and seems to come dangerously close to the 800 million.
Personally, I find this network rather exciting from a
Marketing or sales professionals know it very well: we do not sell anything to anyone anymore.
And this is the same thing when you write a blog.
You can not touch everyone despite all your efforts, it is impossible.
You need to identify
Some companies have success on the internet: they are constantly acquiring new prospects and doubling their sales each month. Others, on the other hand, experience every difficulty in the world in disposing of the least product, and even in selling
Do you think your publications on Facebook get the visibility you want?
Would you like to appear more often in the news stream of people?
If your answer to any of these 2 questions is yes, keep reading. This article was
A lot of eminent historians and archaeologists insist that Plato invented Atlantis completely, but the explanation that the most important philosopher of all time would just make up this elaborate story about a sunken city and stick it at the